Julie founded Counts Consulting after years working across the full retail and consumer ecosystem, from brick-and-mortar to e-commerce to DTC. Her experience spans both sides of the table: working inside retailers and brands, advising Fortune 500 and startup leadership, and holding roles in buying, merchandising planning, product development, and consulting at McKinsey & Co.

Julie brings warmth, structure, and hustle to every engagement, whether you’re looking for fresh perspective, focused support, or a trusted partner to help you make the next move with confidence.